Marketing Plan Must Haves

When we are reviewing business plans, next to financials the marketing plan is generally the next most common element that has us asking for more details and clarification. Whether you are submitting for a grant or loan funding or just creating a plan to help guide the growth of your business; a Times Square billboard isn't required for success but a comprehensive marking plan is key.

Simply stating "will use social media" isn't an adequate plan - which platforms, how often, what type of content, budget allocated are all elements to consider and include in your plan.

We've outlined a few places to start building the framework for your plan below:

1. Set Clear Goals - The first step in creating a comprehensive marketing plan is to set clear, measurable goals. Identify what you want to achieve in terms of sales, audience size, and other metrics. This will help you determine the most effective strategies for reaching your goals.
2. Research Your Target Audience - Understanding your target audience is key to creating an effective marketing plan. Research the demographic and psychographic characteristics of your target audience to tailor your messages and strategies to their needs.
3. Develop a Clear Messaging Strategy - A key part of developing a comprehensive marketing plan is creating a clear messaging strategy. Define your brand voice and develop messages that will resonate with your target audience and help you reach your goals.
4. Utilize Different Channels - A comprehensive marketing plan should include a variety of channels, such as email, social media, paid search, and display advertising. Evaluate each channel to determine which is the most effective for reaching your target audience.
5. Inventory your toolbox - What education and experience do you have that will help with your marketing? Is there training available or online opportunities that could fill in some gaps?
6. Track Your Progress - An important part of creating a comprehensive marketing plan is tracking your progress. Set up tracking systems, such as web analytics, to monitor your campaigns and adjust your strategy as needed.

And remember to reach out to our advisors for support when you need it!