Starting a small business is an exciting journey. But while the prospects are thrilling, it can also feel overwhelming at first. Amid the to-do lists, marketing plans, and financial spreadsheets, one thing a new entrepreneur can easily miss is solidifying a vision. In theory, you may know what you want to accomplish, but purposeful exploration creates a vision for your business that acts as a compass, guiding you through challenges and helping you stay focused on your end goals.
So, where should you start? Let's break down the process of setting a powerful vision for your small business.
0 Comments
If you ask Kaylee Zruna about the origins of Aveyron Bookshop, she’ll tell you it started long before the online store was officially launched. In many ways, it was born the first time she watched You’ve Got Mail as a child. The image of Kathleen Kelly’s charming little bookstore, The Shop Around the Corner, stuck with her, sparking a dream that has followed her ever since.
“I have loved reading for as long as I can remember,” Kaylee shares. “The idea of owning a bookstore really came to me when I was about ten.” Today, Aveyron Bookshop is a reality—an online haven for book lovers, infused with her personal touch and deep love for literature. Nestled in the historic Caboose at the Jumbo Monument, Wish You Would Wear, founded by Mandy De Vos, is much more than just a vintage clothing store. As part of the SBEC GROW program in partnership with Fanshawe College, this one-of-a-kind shop offers customers a chance to step into a world of timeless fashion, sustainable shopping, and heartwarming community connection.
Running a small business is no small feat. Between customer inquiries, fulfilling orders or services, marketing, and managing finances, it can feel like you're on call 24/7. In today’s digital world, customers expect quick responses and instant access—but that doesn’t mean you have to be available at all hours.
Setting boundaries around your time isn’t just about protecting your work-life balance; it’s about creating a more efficient and sustainable business. Here are some practical ways to carve out time for yourself while still providing excellent service to your customers. As small business owners, you know the importance of wearing many hats. From managing finances to serving customers, your to-do lists are endless. Hiring and retaining good employees is key to growth and success, but how do you incentivize your people in an economy where everyone's bottom line matters?
Here’s the truth: while a competitive salary can attract talent, it’s culture that fosters employee engagement, workplace happiness, and long-term motivation every single day. Let’s explore why prioritizing workplace culture is a game-changer for small businesses—and how building workplace culture with small business culture tips can help you succeed. |