As a small business owner, it’s important to set achievable goals. The end of the year is an opportune time to review your accomplishments and create new objectives for next year. While these goals should be realistic, they should also challenge you and inspire you to do more. Here are three steps to creating meaningful goals to support success in the New Year.
Step One: Evaluate Your Past Year Performance
Before moving forward, it’s important to take a step back and evaluate how your business has performed this past year. Make a list of all your successes and any areas where improvement is needed. Consider any trends from the past year, such as increased website traffic or decreased customer satisfaction ratings. This information will be helpful when creating your New Year’s resolutions since you already have a strong foundation of where your business stands today.
Step Two: Set Specific Goals
Once you’ve evaluated your current performance, it’s time to start setting specific goals that will help push your business forward in the New Year. These goals should be ambitious yet attainable so you can measure progress with each passing month or quarter. For example, if one of last year’s accomplishments was increased website traffic, an appropriate goal for this upcoming year might be increasing web conversions by 10%. By making these SMART (specific, measurable, attainable, relevant and timely) goals part of your plan, you can ensure each goal is both meaningful and realistic.
Step Three: Break Each Goal into Actionable Steps
The final step is breaking down each goal into manageable action items so you can easily track progress over time. For example, if one of your goals is to increase web conversion rates by 10%, an actionable step could include optimizing images on landing pages. Once all the individual tasks are identified and prioritized within an action plan timeline, it will be much easier to monitor progress and make any necessary adjustments along the way towards achieving each goal by the end of the year.
As a small business owner, the best time is always now to start thinking about which objectives need to be met in order for success in the upcoming year. Following these steps—evaluating past performance, setting specific goals, and breaking down those goals into actionable steps—will help develop an achievable plan to keep momentum going all year. With proper planning and consistency over time, small business owners can rest assured knowing they are taking their businesses in the right direction no matter what challenges may come their way this upcoming year!
But you don't have to wait for December to set new goals! If you feel you need to sit down and reevaluate, reach out to one of our advisors for support!