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Bridges to Better Business: A conversation with Barb Stegemann

July 30 @ 4:00 pm - 5:00 pm


We are excited to welcome Social Entrepreneur and CBC’s Dragons’ Den Top Game Changer, Barb Stegemann, founder, and CEO of The 7 Virtues, as our special guest for Part One of Bridges to Better Business 2020.

Our online event has created a unique opportunity to introduce a speaker to the community in advance of an in-person appearance. Barb will join us for our Women in Business Celebration in March 2021 for a keynote presentation.

Barb first launched her perfume company, The 7 Virtues, out of her garage, armed with only a dream to help war-ridden nations rebuild. Just eight years later, it is now an award-winning social enterprise — supporting suppliers in countries such as Afghanistan, Haiti, and the Middle East — and the first and only Canadian brand to be sold through Sephora’s “Clean at Sephora” fragrance space across North America. Through her inspiring entrepreneurial story, Barb shares powerful messages of triumphing over adversity, and empowers her audiences to embrace their inner disruptor.

We are excited to chat with Barb about her philosophies about business and the idea that doing good is good business, a concept that we need more than ever as we work to reopen the Canadian Economy.

We are all experiencing the challenges of Covid-19. Barb will share how despite the temporary closing of her 600 stores and the inability to travel to the USA to train beauty advisors, her social enterprise has found new ways to go where the customers are. Barb will share ideas and ways she has implemented to increase online sales by 139% with her distribution channel and how new thinking and new specials tripled the sales on her own website for her Nova Scotia business. Barb will share ways of thinking that can be applied to any SME.

But Bridges isn’t only about a speaker. It’s also about celebrating our local businesses and tasting some delicious food too! Since we don’t want anyone to miss out on these amazing opportunities, we are working with local food businesses to provide a savings package with each ticket purchased for future visits to some of our incredible local establishments.

We even have a special meal add on option in the works for an incredible meal to enjoy at home the evening of the event!

Our small business awards will be presented later in 2020. Please stay tuned to our social media and subscribe to our newsletter for more exciting announcements as our plans and partnerships unfold!





Elgin-St.Thomas Small Business Enterprise Centre