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The Business of Bartering

June 25 @ 1:00 pm - 2:00 pm

Learn the Business of Bartering and how it can benefit your business. Discover strategies to maximize the value of what you have to obtain what you need.

This will be an online session.

About the Instructor:

Reza Alavie is an Advertising Professor at Seneca College. He founded The Small Business Advertising Company in 1983 and sold it after 25 successful years. He brands SMEs by enhancing their image, increasing their sales and improving their customer loyalty.

Since 2003, Reza has been a senior mentor at ventureLAB (formerly The Innovation Synergy Centre), an organization funded by three levels of government, where he has helped over 100 small and medium businesses with their marketing and growth.

Reza founded the Competitive & Market Intelligence Research at Seneca College – a service that has helped hundreds of entrepreneurs understand their competitive threats and evaluate their market opportunities.

The recipient of an Award of Recognition from the Ontario Ministry of Skills Development for his commitment to a training culture, Reza has written numerous marketing columns for various business media.



June 25
1:00 pm - 2:00 pm




Small Business Enterprise Centre