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Small Business Spotlight: Taco House Co.

5/5/2026

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There's a moment, sitting across from Aurora Alcocer in the warm chaos of the lunch rush at Taco House Co., when she says something that isn’t entirely unusual to hear from a small business owner. She's talking about reaching a point where she questioned the journey she was on.

And then a stranger at a public swim started talking to her in Spanish.

But I'm getting ahead of myself.
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Taco House Co. has been a fixture at 546 Talbot Street since the spring of 2023. If you've been downtown lately and somehow haven't stopped in yet, the short version is this: it's an authentic Mexican taqueria and tortilleria serving tacos, flautas, and house-made corn tortillas unlike anything else in the region. Everything on the menu is gluten-free. The corn is nixtamalized the traditional way, the way the Aztecs and the Mayans have been doing it for centuries, and the tortillas are pressed fresh in-house. Three ingredients. Corn, water, lime. That's it.
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On Aurora's recommendation, I go for the barbacoa taco on my first round. What I notice first, honestly, is the tortilla itself. It doesn't break. It doesn't crumble. It isn't gritty or dry-textured. The corn flavour doesn't overpower the filling so much as meld into it in a way that feels completely intentional. On a second round, I try Aurora's personal favourite, the Tosta-Rica, again with the barbacoa, because I can't quite get enough. Also delicious. But I think I might be a taco girl at heart.

Aurora was born and raised in Mexico, where her parents owned taqueria restaurants for over 20 years. She moved to Canada in 2008, eventually settling back in St. Thomas after a stint in the Milton area, and this is now very much home. The business, though, didn't start out exactly as her dream. She'll tell you she built it for her parents, who were going to run it. She was going to help get everything set up and hand over the keys.
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That's not what happened.
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Her parents stepped back. Aurora, newly graduated with a bachelor's degree in education and waiting for the school year to start, found herself in a restaurant she'd built, watching people respond to the food in a way she didn't expect. The lines were there. People were coming back. And somewhere in the process of trying to figure out how to run a taqueria, she became someone who genuinely loves running a taqueria.

"It has transformed me in so many ways," she says. "I don't see myself the same person ever again."

The business turns two this May, and a lot has changed. The space itself just went through a significant renovation. There's a new layout with more dedicated seating, new equipment, and a fresh feel. Aurora describes the reopening almost as if it were launching a second location at the same address. She's working on restructuring toward a triangular leadership model that gives her room to step back from daily operations and into the owner role she's been working toward. She's working on getting licensed. A patio expansion is under discussion. There's a lot happening, essentially all at once, and she carries it with the kind of calm that you get from someone who has already survived the hardest version of this.
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That story about the swim meet. Aurora was at a point that many entrepreneurs reach right before opportunity breaks open. She’s questioning the direction and if her parents' dream is one she wants. That same weekend, at a swim meet with her four kids, she and her husband, Daniel, were speaking in Spanish when a woman in front of them turned around. She spoke Spanish too. Her family, she explained, grew non-GMO heritage corn in Blenheim. They'd been looking for someone with a tortilla machine to trial it for tortillas. They hadn't been able to find anyone.

Aurora and Daniel looked at each other.

Within weeks, there was corn. Thirteen acres of it were grown specifically for Taco House the following summer. The nixtamalization process, the traditional cooking and steeping method Aurora had always wanted to use, was finally possible with the right variety of corn. And the business she was questioning suddenly had something it had been missing from the beginning.
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"It was surreal," she says. "Like, what is this?"
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The timing keeps showing up that way for her. The renovation finished just as she was awarded with the St. Thomas and District Chamber of Commerce Impact Award for New Business of the Year. The corn showed up when she needed it most. She's the kind of person who notices that sort of thing and takes it seriously, not in a superstitious way, just in a grounded, I’ve-been-paying-attention way.
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Among the many things Aurora has figured out over these two years, a few stand out. She talks about knowing your numbers, really knowing them, not because someone told her she had to, but because she eventually understood why it matters. She talks about learning to say no, particularly when it comes to adding burritos and flour tortillas to the menu (she's been asked hundreds of times, she says, and the answer is still no; introducing wheat flour to her kitchen would compromise the gluten-free environment she's built and the customers who depend on it). She talks about the events circuit and the decision to pull back this year, opting for selectivity and intentionality rather than being everywhere at once.
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Taco House Co. draws people from well outside St. Thomas. Sarnia. London. People who make the drive specifically. Aurora is working toward her goals for Taco House Co. The system she's building now, replicable, sustainable, rooted in quality she controls from the corn up, is being designed with that in mind.
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For now, though, the tacos are at 546 Talbot. And they're worth the trip to downtown St. Thomas, no matter how far you have to drive to get there.

If you go

📍546 Talbot St. St. Thomas, ON
🕑Monday- Thursday | 11am-8pm
      Friday- Saturday | 11am-9pm
      Sunday - Closed

​🌐Taco House Co.

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Sarah Noble, Marketing and Communications Manager, St. Thomas EDC

Sarah is Elgin County born and raised, now proudly waving the #StThomasProud flag. With a Bachelor of Commerce from the University of Guelph, she’s passionate about empowering small businesses, arts, and tourism. A former entrepreneur, photographer, and certified Experiential Tourism Coach, Sarah blends creativity with strategy to help businesses thrive and craft unforgettable experiences. When she’s not championing local growth, you’ll either find her curled up with a her cats and a book, potentially enjoying a donut or tending to her gardens—because she knows all too well that life is best lived when it's full of stories, flowers, little sweet treats, and cats.

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