 It's not all that uncommon for businesses to struggle with their bottom line as they are getting started, and marketing can often be a part of the success equation that's missing.
When I meet with clients looking for reasons why they aren't connecting with their customers and making sales, I first look for clues in their digital marketing - their social media, website, and Google; often turning up a few ways to make easy improvements to help support the goals of the business. But I am also frequently met with "Oh, I don't like using social media" or "I don't know how to use that" when it comes to making the most of free (save your time) social engagement.
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 Running your own business as a sole proprietor is exciting, but tax season can feel overwhelming—especially if you’re handling everything on your own. The good news? With a little organization and the right knowledge, you can confidently manage your tax obligations and even find ways to save money.
Whether you’re just starting out or looking to refine your tax strategy, this guide will help you understand the essentials of taxes as a sole proprietor so you can focus on growing your business.  Starting a small business is an exciting journey. But while the prospects are thrilling, it can also feel overwhelming at first. Amid the to-do lists, marketing plans, and financial spreadsheets, one thing a new entrepreneur can easily miss is solidifying a vision. In theory, you may know what you want to accomplish, but purposeful exploration creates a vision for your business that acts as a compass, guiding you through challenges and helping you stay focused on your end goals.
So, where should you start? Let's break down the process of setting a powerful vision for your small business. |