Business owners need a strategy that will enable them to understand the value that they bring to the market and to ultimately target an audience of buyers that will need and buy their products and services. Your unique business identity is the key to building a business strategy. Your business identity is what makes your business different from all others.
What you want to do with your core strategy is to establish that identity for yourself, your team, and out there in the market, for your customers.
Your brand, a vital part of your brand identity, is defined as a name or a type of product manufactured by a business. A brand identity is made up of what your brand says, what your values are, how you communicate your concepts, and the emotions you want your consumers to feel when they interact with your business. Essentially, your brand identity is the personality of your business and a promise to your consumers.
This targeted workshop will take you through the elements of why and how to build a business identity. You will come away knowing what makes up your business identity, what is a brand, and how to develop your brand strategy to attract your potential customers.
You must be registered in advance to attend this workshop. Please contact Tara at 519-631-1680 ext 4503 or email firstname.lastname@example.org